The whole month of December is going to be difficult for me. I already see myself extending this challenge by at least 2 weeks (while I might exercise, I KNOW I’m not going to eat well when I make my trip back home). This week is going to be extremely busy for me at work (lots of OT and late nights). Not only that, but lots of fattening foods will be around.
It will take a lot of discipline and time management, but I think I can make it through! I plan on prepping or cooking enough food that’ll last me though the week this weekend. I’ve already decided no pigging out on holiday food until I go home.
WEEK 2 GOALS
Fitness: Cardio (5 days), Strength (3 days). My recent weight gain scared me a bit, so I’m going to do way more cardio for now (still hoping that its bloating). My original focus was on toning, but there’s a certain weight range that I’d prefer to stay in.
Thursday, 12/1 - Cardio, abs
Friday, 12/2 - rest
Saturday, 12/3 - Flexibility, strength, cardio
Sunday, 12/4 - Cardio, abs
Monday, 12/5 - Flexibility, strength
Tuesday, 12/6 - Cardio, abs
Wednesday, 12/7 - Flexibility, strength
Nutrition: Fish, fish, and more fish! No meats this week.
I’m going to be burnt out this week! Not looking forward to it, but I’m a trooper so I know I can handle it.
I’m not going to lie… I’m off to a slow start. December is the busiest time for me at work, so between that and my monthly “lady problem” I have been feeling exhausted! It wasn’t horrible, but definitely could have been better.
On another note, I found out I gained 5 pounds between the beginning of November and now. I’m hoping that it’s water weight from my monthly “lady problem” and will weigh myself again before I leave for my trip home. Now, to review my weekly goals…
Fitness: Strength training 3 days (these first 2 weeks I’ll be doing TrainerPack Boot Camp Workout), cardio 2 days - Got it done… well, kinda. I did cardio 2 days this week (Friday and Monday). The Book Camp workout was too much for me (I forget I’m a weakling), so instead I decided to do 6 different strength exercises that worked on upper and lower body (3x15 reps of each exercise I chose, usually using an eight to ten pound weight). I slacked on those towards the end of the week, but did good on abs. I will admit that I have been sore, so I must have done something right!
Nutrition: Eat 2 pieces of fruit each day, Eat 1c. of vegetables with lunch & dinner. - I do this anyway so it wasn’t a problem. I’m not big on counting calories, but if I have in fact gained 5 pounds I’m going to have to be stricter with my diet.
Weight Loss: No eating after 8 p.m. - With the exception of one day where I worked late, this was no problem.
Overall I think I’m off to a decent start. My monthly “lady problem” muddles my ability to judge how my body responded to things. Well see how things go this week …
While browsing tumblr I came across this fitness challenge By Nutritionista and liked its structure. It’s relaxed enough that I don’t feel like I have to completely change my way of living (and thus give up on the challenge four weeks in), but it does give me some accountability that I can stick with.
The program is a 10 week challenge. During these 10 weeks I will make weekly fitness, nutrition and weight loss goals. I will check in once a week to review my progress. The challenge starts today, December 1, and will end on February 9, 2012. This may be what I need to make the changes in my health and fitness that will (hopefully) change my body inside and out.
1- To be a vision of toned perfection (especially in the tummy area). If I can cut down on the jiggliness of my stomach I’ll be happy. It doesn’t even have to be completely flat. A toned, round booty wouldn’t hurt either.
2- Pick up regular exercising habits that I can stick with once the challenge is over. It’s hard to admit, but I am getting older. Starting to exercise and take care of my body now rather than later is the smart thing to do.
3- Continue to improve my eating habits and be more aware of the things I’m putting in my body. Since graduating from college I’ve become much better at eating healthy. I’ve upped my water intake, stopped drink sodas and juice almost completely and cook most of my meals. However, I still have a horrible love affair with butter, salt and sweets that I need to break.
I don’t have a weight loss goal in mind (I actually like my weight). However I am grossly out of shape (you don’t need to be fat to be out of shape!) and would like to fix it.
Cartoules Letterpress, a letterpress and design studio that has a great selection of invitations, stationary, note cards and more, is giving away Grace Bonney’s new book, Design*Sponge At Home . For those who don’t know who Grace Bonney is, she has an amazing design blog that I have been looking at religiously since I was a sophomore in college. Now that I have my own place I’ve been putting her tips to use in my cramped apartment.
Rashida Jones to star in Dove's Latest Hair Campaign
Rashida Jones, who I LOVE from ‘The Office’ and ‘Parks and Recreation’, has been recruited to star in Dove’s latest hair campaign asking women to ‘make friends with your hair. The campaign, which will promote Dove’s Nourishing Oil Care Collection, includes 2 commercials, print advertisements, a contest, as well as a social media presence. Social media presence includes a Facebook video Q & A with hairstylist Mark Townsend and a twitter presence.
The ads will feature Jone’s battling bad hair days while out with her friends. The contest asks people to submit videos online talking about their bad hair days. The three top finalist will be flown to New York to receive a makeover and haircut. The winner of the competition will be featured in a commercial in December.
Rashida Jones was a great choice for the campaign. Not only is she gorgeous, she’s relateable. Through this campaign Dove continues to push their “Campaign for Real Beauty.” Since 2004 Dove has featured real women in their advertisements.
Just received this in my inbox, and decided to give it a go! 30 days of good.
Day 1: Send a postcard. Tomorrow i’ll buy one and send it. Let me think whom shall I send it to?
Yeah! Send out those postcards people. You’ll really enjoy doing so. You can find out how we’re doing it right here! And for those keeping score at home, tomorrow we encourage you to have a conversation with a service employee.
American Apparel has added larger sizes to some of their women’s clothing. To promote their new size range the company began this contest, posted on their website:
Think you are the Next BIG Thing?
Calling curvy ladies everywhere! Our best-selling Disco Pant (and around 10 other sexy styles) are now available in size XL, for those of us who need a little extra wiggle room where it counts. We’re looking for fresh faces (and curvaceous bods) to fill these babies out. If you think you’ve got what it takes to be the next XLent model, send us photos of you and your junk to back it up.
Just send us two recent photographs of yourself, one that clearly shows your face and one of your body. We’ll select a winner to be flown out to our Los Angeles headquarters to star in your own bootylicious photoshoot. Runners up will win an enviable assortment of our favorite new styles in XL!
Show us what you’re workin’ with!
Now, I’m not a big girl. But I’m sure most people can see how a plus size woman could find this just a bit offensive. It’s clear the text was trying to promote the fact that they are now carrying XL sizes, but it could have been executed better.
Contestant Nancy Upton submitted a series of photos as a joke, mocking the racy tones American Apparel’s advertisements are known for, and won. Other photos included Upton bathing suggestively in ranch dressing and sitting on a bed of lettuce with an apple in her mouth resembling a roasted pig. Upton wrote an article in The Daily Beast about her reasons for entering the contest, including her initial reaction to seeing the contest posted on American Apparel’s website:
The puns, the insulting, giggly tones, and the over-used euphemisms for fat that were scattered throughout the campaign’s solicitation began to crystalize an opinion in my mind. How offensive the campaign was. How it spoke to plus-sized women like they were starry-eyed 16 year olds from Kansas whose dream, obviously, was to hop a bus to L.A. to make it big in fashion. How apparently there were no words in existence to accurately describe the way American Apparel felt about a sexy, large woman, and so phrases like “booty-ful” and “XLent” would need to be invented for us—not only to fill this void in American vocabulary, but also make the company seem like a relatable, sassy friend to fat chicks.
A relatable, sassy friend who was looking to broaden its customer base afterwarning it might need to declare bankruptcy earlier this year. And a relatable, sassy friend who wanted as much free press as possible. That’s when I finally put my finger on why I couldn’t get this “contest” out of my head: American Apparel was going to try to use one fat girl as a symbol of apology and acceptance to a demographic it had long insisted on ignoring, while simultaneously having that girl (and a thousand other girls) shill their products.
Not too long after speaking out against the company and their practices, Upton was stripped of her winning title. Please visit the Daily Beast to view Upton’s article for the full story. I find it interesting that AA chose Upton in the first place. While its easy to see the joke in the photo on our end, perhaps the people at American Apparel viewed Upton as a woman with a sense of humor who was embracing her “XLent” figure.
Regardless, I see this as an earnest attempt by American Apparel to tap into a market they previously weren’t trying to reach. If AA would have would have acknowledged this fact, along with some changes in their messaging, I’m sure this contest would have taken place without any controversy.
While searching through Tumblr I came across NYC PR Girls' website and I adore it! One of their articles included a list of jargon used in the PR world. You can check out part 1 and part 2 of the list on their website for explanations of the acronyms. Enjoy!
RNR – Radio News Release
ANR – Audio News Release
MNR – Media News Release
SMT – Satellite Media Tour
CPM – Cost Per Measurement
ROO – Return On Objective
ROI – Return On Investment
PO – Purchase Order
MCM – Multi Cultural Markets
RFP – Request For Proposal
SEO – Search Engine Optimization
UMV – Unique Monthly Visitors
ACE – Advertising Cost Equivalent
OTS – Opportunity to See
OTH – Opportunity to Hear
SOV – Share of Voice
RSS – Real Simple Syndication
AOR – Agency of Record
OTR – Off the Record
AP – Associated Press
PRSA – Public Relations Society of America
PRSSA – Public Relations Student Society of America
In the days of yore, when alchemists transformed lead into gold and “digital ninjas” practiced their magic among us, social media strategists could dazzle lesser mortals with their skills on Twitter and Facebook.
Today, every communicator is well versed in social platforms, kids with digital fluency are crowding the workforce, and even busy CEOs have figured out how to engage in a bracing Twitter feud.
So is there a future for all these social media strategists, these mavens and gurus and Sherpas and samurai? Or will they be cursed to wander the wastelands as digital ronin?
We rounded up opinions on the evolution of their roles through a HARO request and from some of the participants in an upcoming SXSW panel titled, “Your Social Media Job is Dead. Now What?”
The conclusion of many: The job may not be dead, but you’d better broaden your portfolio of skills.
Whether you collect inspirational quotes & images in a folder on your desktop, create elaborate mood boards or simply tumble or Pin your favorite online finds, the saving, sharing and viewing of words and images is de rigeur for creative types looking for a hit of inspiration throughout the day (myself included).
Taking this into account, its not surprising that when fashion brands & designers put their thoughts, motivations and values down on paper, these “brandifestos” begin to make the rounds. The right pairing of word and image can be a powerful way to visually communicate brand values, and with luck, drive relationship and mutuality between a label and its target customer.
Click the link for full article. I’ve always loved the idea of creating my own personal manifesto. It’s an exercise that can force you to reflect on what you want from life and how you want to live. Not only will your manifesto motivate you to achieve your goals, but it is a way to show your audience who you are. The blog includes tips on how to create your own manifesto. I plan on creating my own.
In the nine months I’ve been an Account Coordinator with the LEWIS PR team, I’ve learned a tremendous amount about my role, my clients and the PR industry as a whole. I’ve learned the ins and outs of Google News (although that particular learning never ends), how to think on my toes and manage the logistics of an account.
Most importantly, I’ve come to understand that while delivering a detailed coverage report or a perfect news scan is crucial to the structural integrity of an account, what really delivers in the client’s eyes is strong, well placed coverage. That’s what will get you high fives at the end of a long day.
As I began pitching in hopes of such coverage, I noticed most reporters ask PR Pro’s to contact them via email. While most made their phone number available, I got the impression that email was their first choice of communication. I realized they are trying to avoid what could be perceived as the un-welcome “cold call.”